Innovations in Sports PR: New Technologies and Tools

In 2023, the technology just keeps getting bigger and better. These new innovations are a great tool and resource for PR professionals and can help make your job easier and more efficient. Here are my top 3 tools you should be using in sports PR.

Artificial Intelligence (AI)

Ai has become a very promising for PR professionals. AI is being used in sports PR to automate repetitive tasks, such as monitoring social media or analyzing data. AI-powered chatbots can also be used to provide customer service and answer common questions from fans. These things can get repetitive and time consuming, however AI can be a great tool when it comes to these tasks.

Here's some AI resources I use...

Chat.openai.com

ChatGPT

Socratic

Drift

Social Listening Tools: Social media has become an essential tool for sports PR, but it can be overwhelming to keep up with all the conversations and mentions across various social media platforms. Social listening tools can help PR professionals monitor social media conversations, track mentions of their brand or event, and identify influencers that have mentioned them.

Interactive Content: Interactive content is a great way to get your views and publics interacting with what your are writing. Using quizzes, surveys, polls and games can engage fans and help increase brand awareness. Interactive content can also be used to gather data on fans, such feedback, and preferences that can be used for future development of your brand.

There is hundreds of tools that you should start using. With the advanced technology we have nowadays it will set you back if you are not using the resources you have. Do you research, explore your options, and test it out to find out what you like and don't like!

Image Credit: https://upperhand.com/cutting-edge-sports-technology/